The appearance of bukkake videos was part of a trend towards 'harder' pornography in the 1990s, preceded by a fashion for double penetration videos in the mid-1990s, and occurring in parallel to the appearance of gang bang videos towards the end of that decade. There was an economic advantage for Western pornographers to produce bukkake films since they only require one actress, and often amateur male performers whose pay rates are low. However, Western-style bukkake videos differ in some aspects from those in Japan in Japanese bukkake videos, female performers are frequently dressed as office ladies or in school uniforms, and they are being humiliated, whereas women in Western-style bukkake videos are portrayed as enjoying the scene.
Another Japanese variant of bukkake is gokkun, in which several men ejaculate into a container for the receiver to drink. Bukkake is less popular than some other porn niches in the West, possibly because the implicit subordination of the woman does not appeal to many consumers, and because cum shots are normally the climax of a scene, rather than the main events.
